2M

In 1989, the 2M TV channel was launched to be the second Moroccan TV channel, by the Société d’Etudes et de Réalisations Audiovisuelles [SOREAD] - the same company owning it today. Its CEO, Faiçal Laraichi, the former son in law of late King Hassan II, and its Director, Salim Cheikh, are also those of Radio 2M, the companion radio channel that is also under the umbrella of the SOREAD.

 

2M exists today as two channels accessible within the country and abroad. From within Morocco, it is free of charge and accessible as an analog channel while from abroad, the satellite channel, called 2M Monde, is accessible through Globecast, Nilesat and Arabsat. It is estimated that (analog or both?) the channel attracts about 33.5% of TV audiences - an average for all programs combined throughout the day.

 

2M boasts a large variety of programs, including news casts, foreign TV shows dubbed in the Moroccan language alongside national and international movies - however only for the analog version of 2M as it only buys the rights for Moroccan broadcasting - entertainment shows, medical and societal reporting/magazines amongst others. It broadcasts in French and Arabic and includes one Newshour a day in Amazigh. It has been the target of criticism, on the part of Moroccan artists and film directors, for a lack of willingness to diversify the type of national TV shows and movies being broadcasted.

 

When first introduced to the public in 1989, 2M was as a (paying) cable TV channel, with two uncoded time slots a day only, based after Filali’s idea to recreate the model of Canal+, the first French cable tv channel. 2M relied then mainly on entertainment and movie content. However, it was also the first attempt to broadcast political talk show, in the context of Morocco’s political openness.

 

At the time it was launched, 2M belonged to the holding group Ominium Nord Africain [ONA],that Filali was heading at the time. The ONA is now defunct and was replaced by the Société Nationale d’Investissement [SNI]. However, the channel’s financial model collapsed due to a lack of membership sales and in 1996, seven years after its launch, the major shareholder, ONA, withdrew from SOREAD’s capital. This move has prompted a rescue operation by the Moroccan state, which has since then been its major shareholders.

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Key facts

Audience Share

33.09%

Ownership Type

Public/Private

Geographic Coverage

national

Content Type

free

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

SOREAD

Ownership

Ownership Structure

2M belongs to the public/private company Société d’Etude et de Realisations Audiovisuelles [SOREAD]

Voting Rights

MD

Group / Individual Owner

Ministry of Finance and Ministry of Economy

71.7%
Media Companies / Groups
Facts

General Information

Founding Year

1989

Founder

Omnium Nord-Africain [ONA]

Affiliated Interests Founder

ONA is now replaced by the royal holding group SNI.

Ceo

Salim Cheikh

Affiliated Interests Ceo

Salim Cheikh, prior to holding this position, was working in the advertising department of the SNRT. He is one of the founding members of the OJD - the organism in charge of comping sales number of the print press. He also participated in the treation of the CIRAD, and was Secretary General of the groupement of advertisers [GAM].

Editor-In-Chief

MD

Affiliated Interests Editor-In-Chief

MD

Contact

Km 7.3, Route de Rabat, Aïn Sebaâ, 20250

Casablanca,MoroccoTel: +212 (0) 522 745 678 –

+212 (0) 522 67 41 42

Financial Information

Revenue (in Mill. $)

N/A

Operating Profit (in Mill. $)

N/A

Advertising (in % of total funding)

M/D

Market Share

M/D

Further Information

Meta Data

Audience share was obtained from the CIAUMED (May-June 2017).

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