Born in 1970 in Rabat, Belkhayat is a graduate of the ISCAE school. He is today a businessman and key player in the areas of distribution, logistics and marketing. His company, Dislog, logged $US 285 Millions.
He started his career at Procter&Gamble before starting to work for the telecom company Méditel (now Orange) and later on for the financial group FinanceCom - owned by billionaire Othman Benjelloun. At FinanceCom, he was charged with developoing a retail network and organising the communications investments of the group through its subsidiary Atcom.
In 2008, he was noticed by the king’s personal secretary, Mounir Majidi, who associated him with the professionalisation of the football club FUS (Rabat).
Majidi is a member of the National Union of Independents [RNI] and was named Minister of Youth and Sports, a position he held from 2009 to 2011. He is currently President of the Mohammed VI Foundation for sports champions, vice-President of the Regional Council of Casablanca and member of the City Council of Casablanca.
In May 2016, through the holding group H&S Invest Holding, he enters the capital of WB Africa (Crystal Creative, WB Media et Timberwolf Digital), first Moroccan network of communication agencies and provider of advertising spaces to expand into Africa - making Casablanca its expertise headquarter.
In October 2016, he also enters the capital of Touch Media, a communication agency and digital advertising agency, leader in Morocco and founded in 2009 by Mohamed Mezian. Finally, in September 2017, he announces the creation of a new media holding, Cross Words, that repurchased LeSiteInfo and Hola Magazine.