Morocco's ruling royal family is noteworthy for two aspects. On the one hand, it holds all the levers of power in the country. In fact, the executive power that lays in the hands of the king outweighs all other branches of government. On the other hand, through its holding group SNI, it holds stakes in all major industries of the Moroccan economy. Given the wide variety of investments, it does not fail to present in the media sector, as our study has shown.