Moroccan media do not exist in a vacuum but are dependent on the political, legal and social contexts of the country.
Media diversity in Morocco grew as a number of historical and political changes led to the gradual opening of the media sector to private investments.This diversity relies equally on the legal frameworks in place in the country that in theory guarantee freedom of speech and freedom of the press, and should thus encourage media diversity. However, implementation of said freedoms remains a serious challenge.
In terms of the economic context, a key factor remains advertising and the survival of the vast majority of medias depend on it. However, as its distribution is not regulated, independent medias can rapidly disappear especially when not complacent with the system in place.
Finally, the characteristics of the Moroccan society, from literacy rates to consumption habits, play a pivotal role as to which media outlets or type of media dominate and presumably thus have the strongest influence on public opinion.