Al Idaâ Al Amazighia
Al Idaa Al Amazighia is a national radio broadcasting general news programs and content in three Amazigh dialects. It is reaching 4,93% of the audience nationwide.
It was created in 2004 with the aim of promoting the Amazigh culture, at a time where the debate around the recognition of these culture and language was at its peak in Morocco. It is directed towards the Amazigh population of the country, trying to fill a niche market and demands of full recognition of the languages’ importance.
It is owned by the Société Nationale de Radiodiffusion et de Télévision (SNRT) under the direction of Mohamed Ayad.
Media Companies / Groups
Société Nationale de Radiodiffusion et de Télévision [SNRT]
The radio belongs to the state-owned company SNRT.
Affiliated Interests Founder
The SNRT, previously known as Radio-Maroc, is a state-owned media company, in charge of four national radio stations, five regional ones as well as ten TV channels.
Affiliated Interests Ceo
Named by royal appointment, Mr. Ayad has made a career in the field of Media and government work.
Affiliated Interests Editor-In-Chief
1, Rue el Brihi B.P. 1042 Rabat,Morocco 0537 68 51 00
Revenue (in Mill. $)
Operating Profit (in Mill. $)
Advertising (in % of total funding)