Radio 2M was launched in 2004 as a musical radio, before the first wave of private radio licenses were given out in 2006. At the time, Radio 2M was a new concept in the Moroccan audiovisual landscape, targeting mainly youth with a musical content. It was also the second non-fully public radio to ever be allowed to broadcast, twenty-four years after Médi1 Radio. Today, it has a 5,62% audience reach in the country.
Owned by the company Société d’Etudes et de Réalisations Audiovisuelles (SOREAD, S.A.), Radio 2M has a national coverage, linked to the 2M TV channel, a historic and leading TV channel. It introduced news programmes in 2008 and extend its programming in 2015 to entertainment and talkshows.
It is today under the direction of Salim Cheikh, who was appointed in 2008 by the Board of Directors. Mr. Cheikh has, in the past, held different positions in national and international companies in the field of media, including VP of the television audience measurement body (Centre Interprofessionnel d’Audimétrie Médiatique [CIAUMED]), one of the founders of the national authority for national newspaper and magazines sales (Organisme Marocain de Justification et de Diffusion [OJD]) as well as secretary general of the Moroccan Group of Advertisers (Groupe des Annonceurs Marocains [GAM]).
Media Companies / Groups
The radio belongs to the public company SOREAD.
Group / Individual Owner
Ministry of Finance and Ministery of Economy
Attijariwafa Bank is owned at 48% by the royal holding group SNI.
Société d’Etude et de Realisations Audiovisuelles [SOREAD]
Affiliated Interests Founder
SOREAD is the only public-private patrtnership media company in the country. It was, at the time of its creation, a fully private entity with the aim of editing and promoting the 2M TV channel. It also owns the sister-radio channel 2M Radio.
Affiliated Interests Ceo
Faycal Laarichi is also the President of the state-owned Société Nationale de Radiodiffusion et de Télévision [SNRT]. He is since June 2017, the new president of the National Moroccan Olympic Committee.
Affiliated Interests Editor-In-Chief
SOREAD, S.AKm 7.3, Route de Rabat, Aïn Sebaâ, 20250 Casablanca,Morocco+212 (0) 522 745 678 – +212 (0) 522 67 41 42 www.2m.ma
Revenue (in Mill. $)
Operating Profit (in Mill. $)
Advertising (in % of total funding)
CIRAD, audience shares as of June 30th, 2017.